Lighthouse international website review Article Example | Topics and Well Written Essays - 750 words

Lighthouse international website review - Article Example Lighthouse International is a website for a non-profit organization dedicated to providing information and services on various types of vision related problems. It was founded in New York in 1905 and was one of the first institutions of its time that offered vision rehabilitation services. Throughout the century, it increased its functions and extended its services globally. It began with a goal to prevent blindness and evolved into a mission to assist those with a vision issues to function normally in mainstream society. Its facilities cover research, offer rehab services, and educate both those with vision impairments and professionals. Lighthouse International also is a leading advocate for vision healthcare on both the state and federal level.Information on the website is very easy to find as the site is user-friendly and well organized. The layout of the Home Page is uncluttered and welcoming yet it gives a summary direction to various services offered on the entire site. "Get t he Facts", "Get Help Today", "What's New". This means that a person just arriving on the page does not have to search long to find what interests him or her. The tabs at the top with self explanatory titles also easily direct a user to their destination - "Home, About, Vision Health, Vision Services, Our Schools, Research, and Donate". The Search field on the sidebar also helps a user find their topic of interest. Since this is a site about vision it makes sense that there will be a function that adjusts the size of the print for the comfort of the reader. The "Help Near You" widget addresses users that arrive at the site from around the world. After filling in the appropriate values, the site will give the address and contact information in the country indicated. These first three widgets remain the same on each (Last Name) 2 page that is viewed whereas, the information that follows varies according the content of the page. It is to be noted that most of the tabbed pages are introductions themselves to further information. For example, the tab "Vision Health", lists all the services available to all groups. Each service is a link that takes the reader to another page with the specific information requested. At the end of each page, is an email address that allows the reader to request even more information for their particular need. This design is very appealing as it keeps each page fairly short and manageable. For a website on vision, it is interesting there is not much color on many of the pages. The body of the text is a light color background with black font and deep blue links. The side bar is the inverse, with a deep blue background, and white font. This website itself provides the explanation for this lack of color via one of their links (Home > Accessibility > Effective Color Contrast). Contrasts are easier to read than colors of a similar hue. In other words, the website, although not visually stimulating, is designed for the reading ease for the majority of its readers. It is still neat and attractive with punches of color in either the photographs or the logos. The photographs themselves add interest and are appropriately related to the page content. The Lighthouse International website is specifically designed to cater to those with an interest in vision related matters. It is useful for those with problems looking for answers or assistance. This audience would be the general public, no matter what profession or age. It also offers a portal for those who want to donate and assist in the advancement of vision related research. One tab is dedicated to donations and events that raise funds for the continuation of Lighthouse International's work. The catchy heading "Be a Visionary PhilanthropistDonate Now", is a clever play on words: the funds will not only be for the advancement of research in the field of vision but to support the foresight and imagination of the two sisters who founded the company. In order to attract

Strategic Analysis of Costa Coffee Market Entry to Azerbaijan Assignment

Strategic Analysis of Costa Coffee Market Entry to Azerbaijan - Assignment Example The chosen country is Azerbaijan which is located in Southwestern Asia, bordering the Caspian Sea, between Iran and Russia, with a small European portion north of the Caucasus range. (CIA 2012). It is of utmost importance that the company finds the niche factors that will guaranty its successful entry in Azerbaijan. Initial to the process is a research that analyzes the market. Objectives to be met are: a) to discover any advantage Costa Coffee may have over its competitors; b) To find if there is an unmet need or underserved needs of customers; and c) find the right segment. To complete the analysis, use of Michel Porter's model of analysis is prescribed. 1. Consumer Demographics. Azerbaijan has a total population of 9,643,000 as of 2011 (CIA). It is composed of 3,436,459 females and 3,307,88l males in the bracket of ages 15-64 and a male population of 227,172 and 367,675 bracket of 65 years and above. Population is composed of Azeri 90.6%, Dagestani 2.2%, Russian 1.8%, Armenian 1.5%, other 3.9% (1999 census). Population growth rate is 1.017% with a rank of 114 in world comparison. Baku, its capital holds 1.9 million people. 2. Product/service. Tea and coffee remain to be the favorite hot drinks in Azerbaijan. Euromonitor (2012) reports tea is consumed by almost 100% of its citizens, while coffee remains to be one of the stable areas in hot drinks, Multinationals strongly positioned here are Nestle, Unilever, and Ahmad due to the popularity of their brands. Brand loyalty is very strong in coffee. Their business structures are general partnership agreement with an LLC for Nestle, a trading company for Unilever, and corporation for Ahmad coffee. 3. Distribution channel. Hot tea and coffee products are sold in supermarkets and independent stores.  

Relationship Between Taste and Consumption

Relationship Between Taste and Consumption The links between taste, consumption, social class and power Introduction The renowned French sociologist and philosopher Pierre-Fà ©lix Bourdieu believed that taste and cultural consumption was inextricably linked to social class, which in itself is determined by those with power and position (Bourdieu’s 1994). His detailed research on the subject concluded that the pressures of the society that we live in thus bring about all human acts and, to this extent are not governed by decisions made by solely by the individual. In his view the society in which we live, together with our standing individual standing within that culture will have considerable influence upon both our particular tastes and the choices of taste that we make. Furthermore, Bourdieu finds that those in a position of power, such as the media and government, by virtue of their position, are consistently using the power that they possess to create and feed the social distinctions that we see about us, and therefore manipulating the consumption pattern. The conclusion of Bourdieuâ₠¬â„¢s research therefore is that the individual does not act autonomously from the dictates of his or her society, but rather reacts to patterns of social distinction that are being presented to them. To assess the validity of this theory, it is the intention of this research to identify, examine and evaluate the potential links that exist between â€Å"taste† and cultural consumption and social class. The research will be segmented in an attempt to first of all provide an understanding of consumption and its cultural relevance and how this can be manipulated by those with the power to do so, before examining the relevant aspects of social class. This process will enable us then to reflect upon taste and reach a conclusion as to whether the hypothesis outlined above is still as relevant in modern society as it was when Bourdieu (1994) conducted his research into the subject. Consumption In the context of this research, the term consumption is not simply being examined in relation to the goods or services that we purchase with the purpose to consume, for example grocery items, although that is an integral element of the purchasing act. However, it also is relevant to the purpose and reasoning that lies behind the consumption process itself. The basic concept of consumption is that we make a choice of purchase based upon a number of factors, for example because we like the taste of the content in the case of food products or we are attracted to the look of the item, as would be the case in the decision for non foodstuff, such as furniture, automobiles, homes and a host of other goods. Irrespective of the validity of these determinates of choice consumption is not â€Å"merely the recognition or miss-recognition of the aesthetic intention† (Storey, 2003, p.48). When we make a product choice we are also, either making a statement about our social position, and ourselves, or reacting to a statement that has been placed before us by others. Furthermore, as is reflected in the term â€Å"keeping up with the Joneses,† an element of our buying patterns will be made in relation to what others, our peers, might have that we do not. In terms of the influence of others, be the media or peers, this may be perceived as a guide to move us in a certain direction or to give us a distinction that we previously did not have. Therefore, it is true to say that the way in which we exercise our right to consumption is determined by the social structure that surrounds us (Mackay 1997, p.255). This can perhaps be better seen when viewed in a historical context. In the Victorian era, when the class situation within UK society was more pronounced, the patterns of consumption were seen as an inherent part of that system, in that the purchase should match the social position. A typical example of this process was obvious in the clothing industry, In those days one purchased clothing, that was considered to be commensurate with one’s standing in society, be that class or professional position. It would have been considered â€Å"an offence to dress above one’s station† (Corrigan 1997, p.6). The theory of consumption being relative to position, and objected too if it does not maintain that distinction has been seen more recently in research conducted by Radway (1990, p.705 and p.710). The case being studied here was the emergence of book clubs and the controversial reaction to this in some areas of society. These book clubs were offering products that ranged from the mass-market romantic and detective novels through to the classics and â€Å"highbrow† products. The controversy arose because many believed that this was an unacceptable intrusion into the considered norm of social culture and distinction. Despite the fact that the social strata and distinction has been blurred to some extent in modern times, to a great degree the cultural habits of consumption still exist and operate in society. Irrespective of the wide variety of goods and products available, the patterns of individual purchase are still determined by the social and cultural position. For example, when faced with a choice for holidays, the general perception is still that the package tour and coastal seaside two-week summer break is mainly the domain of the working class element of society. Similarly, purchasing a Ford car instead of the more expensive Mercedes will automatically make a statement about the buyers standing, therefore producing a social distinction in consumption (Miller 2002, p.275). However, nowadays this pattern is tempered with consumption for the purpose of aspiration. Today the objective of bettering oneself is an integral part of the social culture. Peer pressure has also become more intense. People are concerned with being seen to either maintain their status by ensuring that they have the latest product, as may be the case with their neighbour, or wishing to use consumption and purchase as a way of moving up a position in the social ladder. They use consumption to make a statement to this effect (Brewer 1994, p.275). Furthermore, the availability of the product, in terms of price, model and novelty is also important. Consumption will change as a product becomes more popular. For example, a person of high social standing seeks a product that is not generally available to the masses. This can be seen in the case of the Mercedes car, once solely affordable by the few. As it became more popular and therefore more affordable, the novelty and distinction it gav e to the wealthier elements of society wore off (Miller 2002, p.180), and they sought to re-establish their position by transferring their consumption to more distinction and expensive automobile ranges. Typically, the peer-generated influence can be seen occurring with the â€Å"new rich,† such as footballers, corporate moguls and celebrities. Having achieved a position of wealth such people will use the purchasing process to acquire products that make a conspicuous statement about the new position they have achieved within society (Featherstone 2000, p.20). In terms of other influences on consumption, the advertising and marketing media have played a pivotal role. This has become particularly apparent during the period of rapid developments in technological and digital advances being made in the media. Marketers distinguish their target markets by demographic segments, and therefore operate on the basis of class distinction when determining â€Å"consumption criteria† (Miller 2002, p.112). These organisations will use the segment analysis for a number of reasons. In terms of mass marketing, for instance with grocery and low cost household products, the intention will be too attract the working classes to consume their products in preference. Similarly, this system will be used to drive the â€Å"peer-pressure† determinant, using the subconscious cultural message that to maintain one’s individual standing, these products are culturally essential. At the other end of the scale, Marketers will use their message to acce ntuate the difference in social standing that can be achieved by purchasing their product. Again this can be aptly seen with motor vehicles, where the promoter might use the vision of ownership of a 44, or top of the range vehicle as an indication of higher social standing. From this analysis it can be seen that consumption when viewed on a number of levels does reflect, either directly or indirectly, a social struggle to achieve a certain level of distinction. Consciously or sub-consciously it will affect the consumers position and social standing (Corrigan 1997, p.32). Taste Taste in dictionary terms, is defined as being the manifestation of an individual’s particular preference. This will extend beyond the simple food connotation of the word to all aspects of life, including all of the goods, services and activities they purchase or use. In his research Bordieu (1994, p.42) rightly identifies taste as being a matter of choice, which varies from individual to individual. Therefore, by definition taste has both a positive and negative reaction. For example, one chooses a particular food because of the preference to its taste or conversely rejects of food because of individual’s dislike of its taste. In the same way, similar decisions are made about other goods. Furthermore the levels of taste are varied. For example, one may react on a low level of negatively to something simply on a matter of ascetic taste, as in not being keen on the colour, or the level of taste dislike can reveal itself in the emotion of disgust, which in the case of foo d can even lead to sickness. From the individual point of view taste can therefore be attributable as an indications of the specific preferences of a particular person (Featherstone 2000, p.83). However, having previously stated that taste is a matter of choice, a rider should be added to this. Choice in taste is not always a decision that is taken freely. In most areas of life there is limitations and taste is often one such area. As Bordieu (1994) pointed out in his research, often in our daily lives and decision-making processes our taste decisions are restricted by a choice being forced upon us. For example, to return once again to an automobile comparison, it is often the case when faced with a choice of vehicles to purchase, that one’s deep routed preference would be for a Mercedes. However if the income level of the purchaser is only say $10,000 per annum, this vehicle is clearly out of an acceptable price range. In such a situation one has to make a taste decision based upon an affordable, or forced, range of lower standard vehicles. Therefore taste is tempered by the social and economic position that the individual is situated within. Taste can also be applicable in a cultural sense and in this respect Bourdieu (1984, p.56), states that it can act as a class barrier. As with consumption, again this can be seen as more pronounced in historical times, although it still exists. By nature, the individual will aspire to a certain social level and consequently they will have an aversion to a life-style that does not match with their expectations. In respect of society itself, there are two levels of taste that can be deemed to play both an interactive and exclusive role. These are common taste and class taste respectively. In addition to individual taste, the format of society also dictates that there will be a common taste. This is an element that is shared within the specific culture to which one belongs. For example, within the UK there will be commonly accepted tastes in terms of the way that people should behave, and where the limits of acceptable common legislation should be drawn, although this is by no means the only area of taste that would be considered to be common. However, as Bordieu (1994), this common taste scenario produces a dichotomy. Achieving a balance between the common taste and the taste of individual classes of society is often difficulty. By the simple distinction of their class, there will be those elements of society that will wish at least part of their taste to be separate from those of other classes. For instance, the upper class will have a distinct taste that they would perceive to set them apart from the working class (Bucholtz and Sutton 1999, p.355). Taste and choice is another are where those with power, such as the media, can exercise significant influence. One only has to look at the television to notice the wide range of new products and designs that are constantly being promoted. This can serve to create movement in the individual and social taste requirements (Miller 2002, p.216). Whilst consumers demands and tastes for new products may change, as has been demonstrated this is not always as a result of their own changing tastes (Brewer and Porter 1994, p.601). Similarly, as with consumption, often these taste determinants will be directed at particular demographic segments of the community. A typical example of this occurred when â€Å"Wedgewood Potteries, in north Staffordshire, deliberately tried to direct upper-class taste† through design and promotional efforts (Corrigan 1997. p.9). Taste therefore is influenced by a number of factors, not the least of which is the relative position of the individual â€Å"in the social structure† (Mackay 1997, p.230) of their own culture. Similarly, taste can be distinct between the relative class structures and also can create a tension when seen not to be achieving the correct values (Corrigan 1997, p.100). Social Class What is social class and how does it manifest itself? As will be seen within this section there are many aspects to class and numerous influences attached to its creation and maintenance of the class system. The class system in the UK has been in existence for countless centuries and, despite the moves during the last century to achieve equality is has still managed to survive, particularly, as Bordieu (1994) points in his research, within the higher intellectual and ruling class level. Indeed, as Brewer (1994, p.128), points out, in Wigston Magna, an old village, which is now a part of an expanded city called Leicester, social differences were being created as the village grew. Much of the creation of class Bordieu (1994) puts down to education and language. Success in education is achieve not simply by the act of learning, but also as a result of behaviour and even language, which in turn is a reflection of upbringing. Those students from privileged backgrounds will have learnt how to present themselves physically, in speech and their attitude, whereas the less privileged will not, precisely as a result of the way they have been brought up. Language is also important, not simply because it is a way of communication, but because it is seen as an indicator of position within society. To evidence this one only has to look at the immediate perception that is formed in the mind as a result of the â€Å"mannerism of speech of different social groups† (Bucholtz and Sutton 1999, p.101). Automatically, the subconscious seeks to identify not simply the geographical background, but also their position within society. The way that people speak does therefore te nd to create an immediate recognition of class. There is a natural tendency for people to segregate themselves into groups where they feel comfortable, and an equal tendency to reject or distance themselves from those who do not fit into their own â€Å"circle.† This phenomenon is known as social distinction. Social distinction is what creates the various classes. It is defined by different values, tastes and consumption activity. Furthermore, its occupants rigorously protect it. For example, when describing ourselves to others we tend to refer to the social category that we belong to as a way of distinguishing ourselves from others (Mackay 1997, p.68). Mackay (1997, p.205) further evidences this by explaining how the middle classes, in an attempt to maintain their distinctive class, will put â€Å"geographical distance between itself and manual labour† or working classes. Even within classes that can be demonstrated by economic advantage, there still remains a distinction that is closely protected. The latter half of the last century saw a significant increase of wealth created and attracted to people who previously would have been considered to be working or middle class. As the wealth accumulation continued, these people began to acquire the trappings of the upper classes, such as large land estates, international residences and the like. This situation threatened the existence and position that was previously the domain of the nobility and aristocrats. As Bourdieu (1994) explains, the nobility were not prepared to lose their standing within society, based upon position and breeding, nor would they settle for it being diluted by invasion from individuals who they considered to be of a lower class, irrespective of wealth. Thus they encapsulated the retention of their previous distinction by use of the terms â€Å"old money† and â€Å"new mone y,† Individuals and groups within society use numerous ways to distinguish themselves from other classes. For example, the amount of leisure time that is available to an individual is often used as an example of their social standing (Storey 2003, p.37), as might be their house style where a detached property is viewed a social standing distinct from a terraced. Similarly, ones work position can be used to reinforce the social distinction. Subconsciously, when the terms blue-collar worker, white-collar worker and professional are used in relation to the employment of the individual, there is an automatic social and class distinction attributed to them. Power also helps to maintain the social distinction and class. By its terminology, the government is as guilty of this as any other sector of society. For example, consistent references to being a party of the â€Å"working class† by Labour is intended to distinguish them from the more affluent reaches of the conservatives. Similarly, the media makes use of class distinction in promotional strategy. For example, if a retailer wishes to appeal to the masses, for example with cosmetics, its promotion will lead with the term â€Å"Lower-priced cosmetics† Corrigan 1997, 87. Conversely, if it wishes to appeal to affluent classes it will use quality and aspirations as its message. Conclusion From the research that has been studied during the preparation of this paper, it is concluded that there are numerous and significant links between consumption, taste and social class and power. Despite the fact that the modern trend is towards a more deregulated and less controlled society (Featherstone 2000, p.15), these links still exist, although they manifest themselves in different ways to those that were used in the past. Consumption is still driven by an individual’s desire to better themselves, which is deemed to be achieved by improving ones class or standing in society. Taste is still governed by ones upbringing and changed by both peer pressure and a desire to changes ones position in society, and the various social classes still endeavour to maintain their individuality and distinction from other classes. The major difference in the modern world when compared with the historical structure of society is the manner in which all of these links and distinctions are maintained. Today, the concentration is upon the use of signs and images as a method of promoting ones position in society (Featherstone 2000, p.85). Material possessions, together with the work position are used, consciously or subconsciously, to denote where the individual stands in society in terms of their class. Encompassing all of these aspects in the manipulative forces of those with power, such as the media and government. The government, by attributing demographic segmentation to the population, maintains the concept of different social classes with varying tastes and consumption needs. The media, whilst in many ways performing the same social distinction role as government, also use the individual’s distinctive position to create situations that convey how these positions should be maintained and, in addition, provide a perceived path for the individual to exchange the class and position they are currently in for one that would improve their standing in the community. References Bourdieu, Pierre and Nice, Richard (Translator) (1994). Distinction: A Social Critique of the Judgement of Taste. Harvard University Press. Massachusetts, US. Brewer, J., and Porter, R. (eds.) 1994. Consumption and the World of Goods. Routledge. London, UK. Bucholtz, M., Laing, A.C and Sutton (eds.) (1999). Reinventing Identities. Oxford University Press. New York, US. Corrigan, Peter (1998). The Sociology of Consumption: An Introduction. Sage Publications. London, UK. Featherstone, Mike (2000). Consumer Culture and Post-modernism. Sage Publications. London, UK. Mackay, H (ed.) (1997). Consumption and Everyday Life. The Open University. Milton Keynes, London, UK. Miller. D (2002). Acknowledging Consumption: A Review of New Studies. Routledge. London, UK. Moran, Joe (2005). Hum, ping. rip: the sounds of cooking. The New Statesman. London, UK. Radway, J. (1990). â€Å"The scandal of the middlebrow: the Book-of-the-Month Club, class fracture, and cultural authority†. South Atlantic Quarterly. Fall, pp. 703-7. Storey, J. (2003). Cultural Consumption and Everyday Life. Arnold. London, UK.

Symbolism in Trifles by Susan Glaspell Essay -- Sybolism Trifles Susan

Symbolism in Trifles by Susan Glaspell In today's society, we generally view upon everyone as equal beings who deserve equal rights. At the turn of the 20th century, this particular view didn?t exist. Men clearly dominated almost every aspect of life and women were often left with little importance. The Wright?s embody this view of roles in Susan Glaspell?s play Trifles. Mrs. Wright was a typical woman who suffered the mental abuse from her husband and was caged from life. In Trifles, a mixture of symbolism of oppression illustrates Mrs. Minnie Wright?s motives to kill her husband and to escape from imprisonment. In the play, the setting takes place in an "abandoned" and "gloomy" farmhouse out in the country. Almost immediately does the reader get the impression that it is a very secluded and cold place. The coldness of the setting in many ways resembles the aloofness of Mr. Wright who is described as "hard man" and "a raw wind that gets to the bone." Most of the play revolves around the women and the kitchen. While the men scramble throughout the house looking for evidence or hints of a motive for death, the women stumble upon the entire mystery while remaining at the place where they were told to remain and gather items Mrs. Wright. The kitchen too seems like a remote place and much resembles the marriage between Mr. and Mrs. Wright. The kitchen is the spot where Mrs. Wright (and most women of the time) spent most of their time in. Like the cage to the canary, ...

Ralph Lauren Branding

In section of the case study will describe the CUBE (Customer-Based-Brand-Equity) del for Ralph Lauren brands. Second section will evaluate the role of brand association in the company's success. The third section determinate Ralph Laurels brand extension decision to Rugby and the last section will be recommendations for the companies regarding stewardship of their brand in the future. 3 Section 1 1 . 1. Identity of Ralph Lauren brand Brand Salience The Ralph Lauren brand has been mainly victorious in defining a exact niche group of customer's, offering a brand knowledge that is casual yet classic.It has urbanize a whole brand experience encompassing creation, display, retail, customer service and advertising resources. Ralph Lauren has been winning in extending from luxury garments to selling Jeans, bed linen and even labeled paint. The brands are updated and transmitted across cultures; Ralph Laurels marketing with logos is present around the world. The varied products include one of the world's most widely recognized families of consumer brands. For example the Polo brand draws on themes that have been explained as â€Å"country house clout, cottages and castles and Bridgehead Revisited† (Ellwood, 2002).These all advise a shape of product character that is backward-looking and nostalgic. They also propose a form of uppercases lifestyle future to e aspiration. A digit of brand names and logos of Ralph Lauren Corp.. Advises a leisure activity of the upper classes, yet it ass been presented as available to a wider audience. It is seem as more approachable than the typical Seville tailor yet purports to offer similar brand values. One of the strengths of the organization is that the different symbols and logos are all easy to recognize and to recall also it is easy for the customers to match the different sings to the right labels.Thought their brand equity with its brand extension / brand trenching advertising strategy, they amplified awareness and profi tability form offering more than Just one product category (Ralph Lauren – main weapon, 2010). 4 1. 2. Meaning Brand Performance The Primary characteristics of Ralph Lauren brands are reflecting high quality products in all categories to the customers. The organization is offering products for different age, gender and social groups. Ralph Laurel's brand images are reflecting an upper-class society. Every customer can identify it self with the specific brand.Every make is built on individual design and style, and it is appealing o the right target market. The organization is well organized with success in different ways of service also they offering warranty (up to 10 years) for the products. The organizational Is global organelles. Ra VPN Lauren NAS attempted to secure ten legal right to use images of polo players as part of its trade dress, ad prevent to American Polo Club from doing so. The country of origin for Lauren is USA and it is reflected in some brands (RL with the US flag).The products of the organization are available in different sizes, colors, shapes and materials (Ralph Lauren Weapon – online store, 2010). The prices are different for each brand: â€Å"†¦ From the very expensive Purple Collection to the more inexpensive Polo Jeans and RL. Each label provides a full range of products and line extensions† (Seafarer, 2005). Brand imagery The visual representation of Ralph Lauren is an intelligent, people of good social standing physically fit handsome young person with timeless style. Ralph Lauren uses images of the upper-class society, horse riding, sailing, and exclusive hobbies to connote that massage about his clothes via the proximity of the two images† (Ellwood, 2002). Ralph Lauren products appeal to different age groups, starts room teens to retirees (16 to 55 years olds): â€Å"Millennial teens now wear Junior-sized versions of the DENY and Ralph Lauren garb that adults wear†¦ â€Å"(Quart, 2004). Man and women with different material status and income levels are wearing the products all over the world. The brands are present through social events such in sport tournaments.The imagery characteristics comprise a feeling of an exclusive life standard; the brand mediated an attitude of nobility, luxurious, elegance and classic style. The realm of the imaginary, of imagery and meaning is the American Wild West for Ralph Laurels RL brand (Figure 1). The organizations have unique designs; the clients can recognize the Ralph Lauren elements which are reflected in the products (Figure 2). 1. 3. Response 5 Consumer Judgments Ralph Lauren is one of the world's premier brands, generally recognized and associated with diverse designs, luxury and quality.The brand quality is well organized; it is used high-end qualities for their designs, fabrics and products. The strength of the organization is their well prepared service based on: ability of products, customer services, locations, etc†¦ (Ralph Lauren Weapon – about, 2010) The Company is a market leader in the creation, marketing and striation of premium lifestyle products in four categories: apparel, home, accessories and fragrances are not fewer than 10 brand ranges within the Ralph Lauren organization (Annual Report, 2010).Consumer Feeling The brand likeability well structured thought all product areas. The brands; Rugby and Polo reflect a sportive image to the customers and sport is connected with fun. Sport events hosted by the company they are linked with amusing and leisure. The brand stores are constructed on a warm atmosphere with friendly stuff which is important for the general view. The brands of the corporation represent a good feeling to the clients, he different logos and packaging of the goods reflects confidence, warmth, trustiness, self-respect and high quality.Ralph Lauren products mediated a comfortable feeling when clients use or wear the products (Seafarer, 2005). 1 4 Relationship Con sumer – Brand Resonance The brand is successful in transmitting a picture of loyalty to their consumers, on the other side the consumers reacting with the same result, they capturing the image of faithfulness and they groom some kind of relationship to the specific brands. The brand reflects a status of healthiness and upper-class standard, some clients want to show there live-status through the RL rodents.Ralph Laurels customers are general loyal, they trust in the quality, service and the designs. Ralph Lauren website and the RL magazine informs the clients for new products 6 and lifestyles, the company send out quality magazines and catalogues to the registered brand-loyal customers, for information's around the organization (Awoken, 2007). Enthusiasts of the brand have the option to subscribe the e-mail service to get the newest releases and information's all around Ralph Lauren on the weapon to get a direct connection to the brands, and they have also the choice to ion f an clubs such as in face-book, twitter etc†¦The Ralph Lauren organization is uploading important information's about the company for shareholders, press, customers, general viewing, investors and so on†¦ (Ralph Lauren – investor, 2010) Section 2 Ralph Laurels success in brand association can be analyses in different points (Figure 3). The diverse brand logos are reflecting a specific image to the customers. Lauren brands can be allocated in dissimilar price classes, the customers can categorize the prices, styles, and exquisite thought the specific logos.Every label responds to the right target market. Through the imagery of the signs, clients can identify which the sportive and which the elegant products are. Ralph Laurels country of origin is the USA; Laurels cooperation is established in 1968 as Polo's Fashion. The most of the products are reflecting the â€Å"Americans way of life†, RL logo is decorated with the US flag, it is a sign of liberty for the US consumers. Ralph stores are global present; the flagship of the R.Lauren stores is located in Madison Avenue in New York (Vindictiveness, 2010), private organizations are offering their products; Store in stores: Harrows (Harrows, 2010)†¦ The company is offering different rodents on their weapon (Awoken, 2007); RL goods can be found on private websites and retailers as well (my-wardrobe, 2010). The cooperation has the rights of 25 lucrative licensing (Answers, 2010), the company is offering those license in alternative products through co-branding; â€Å"Ralph Lauren has built his fashion, fragrance and home furnishings†¦ (Rotation, 2006) the company is also providing jewelry accessories. (Ralph Lauren – product, 2010) By defining the diverse fashion brands, it can be articulate that they 7 are capturing different lifestyles for the various target market, the brand Polo is eased on traditional style†Ã¢â‚¬ ¦ Polo, offering styles that were refined, a mix of E nglish classic and traditional American, and conveyed the image of landed gentry to a society that had little use for class† (Answers, 2010) where Rugby can be defined as sportive Ana Purple Aloe Is more elegant Ana exults etc†¦Ra VPN Laurels characters though licensing reflected in the diverse brand logos; such as POLO, the organization owns the licensing rights for the polo player design that means the logo is specially certified for use by the company (Parr, 2007). † Polo shall have the sole eight to determine which trademark shall be used in connection with each particular Licensed Product† (Finland, 2010). Ralph Lauren is the spokesperson for the organization; he is also the â€Å"face† of the brand.He is born in the street of the Bronx, the story of him is like a myth from a storybook; form no one to one of the famous designers in the world. He is present in TV, events, catwalks, fashion-shows & gossip columns (Girding, 2008). Though diverse spons orships are the organization present in events, for example; fashion shows with after parties and charity events â€Å"Foundation o support higher education a ND p roger m s w h I c h p rove did he It h ca ere n m deed IAC I lay- u n d e RSI e r Veda communities† (electrotherapist, 2010).Events for advertising plays a big role for the company, the newest gig is the AD cinema advert (Amassable, 2010). Ralph Lauren is highly distinguished with alternative awards and reviews; CAFE (Council of Fashion Designers of America) for the categories in â€Å"fashion design† and â€Å"best in business† (CAFE, 2010) and they earned an award from the NOR for the best retailer; â€Å"The National Retail Federation has selected US fashion firm Polo Ralph Lauren for its Gold Medal Award in retail. Oust-style, 2009) and so on†¦ The well known companies success is reflected in there brands, awards and products.Section 3 Ralph Laurel's brand extension decision to Rugby is exce llent, because the company is capturing a new field for their brand association. The Rugby brand talks to the younger generations, for the sportive committed target audience also known as the Gene-Y generation; †¦ Young people were not wearing Polo, and in fact the label has taken on hippies for teens and young women in light of fashion's current preppy mood. The young market from what we know buys the knit shirts, but [with Rugby], ere dressing them head-to-toe in shirts, sport coats, evenings.It's affordable and authentic,† the designer said (Lockwood, 2004). The latest objective is to capture the growing college market with a novel vertical trade concept for the brand. Ralph is now one step forward against the competitors, the organization is capturing products for every individual customer. The look of Rugby fashion stand for the college student from an earlier period; â€Å"The Rugby line represents a nostalgic look at the Ivy League experience and the ideals of a c ollegiate setting† (Hancock, 2009).Models with tattoos ND piercing are used for fashion picture-shoots; it is Rugby way to be apparent for the Gene-Y customers. The advertising strategies for the brand are build on a successful way thought; Technological factors such as a mobile device application â€Å"Ralph 8 Lauren launched a mobile app with its Fall 2008 collection and is now selling all kinds of products with this mobile technology' (Blanch, 2009). The phone app: â€Å"Make you own Rugby' is offered to clients for free download, to design their own shirts, choosing shapes, colors and uploading pictures.Every one with the app can create an individual rugby close. It was a victorious way to attract the already exist and new customers (l I ones, 2 I en organizational Is attracting ten consumers Walt n Levers events; new store openings, fashion shows, leisure activities, competitions, parties etc. All information's for events can be filtered out from Rugby weapon (Rugby â⠂¬â€œ Style Blob, 2010). The Rugby Cafe is a place where rugby clients can meet and to become acquainted with each other, it is a space where consumers can order food and drinks in a comfortable atmosphere (Rugby – Our Stores, 2010).Purchase prices for Rugby articles are more reasonable in the market; â€Å"the Rugby store offers a repay lifestyle collection at more affordable price points than Laurel's Blue Label (only available at Ralph Lauren stores) and Black Label and Collection (sold at select department and specialty stores as well as Ralph Lauren stores. ) Rugby will be around 40 percent less expensive than Blue Label in some product categories† (Lockwood ,2004) Rugby by Ralph Lauren is a triumphant way which attracts the younger generation; with the attractive, casual, sportive and leisure oriented, historic based designs and products.My first recommendation for the stewardship of Ralph Lauren cooperation future is, o produce their all products in the USA, bec ause it would be reflect more quality â€Å"made from Americans to Americans† it can be a slogan of advertising for the US market, for every other countries, it can be â€Å"made from Americans for the World†. The second recommendation is to be more different than the competitors, M. Numeric (2007) sad it before: â€Å"Differentiation, the art of standing out from the competition. It can be everything, for example; a space in Ralph Laurels website, where customers can design and buy their own Lauren sweatshirt, NIKKEI is offering this with shoes already to their clients (Nikkei, 2010) The third advice for the organization is to advertise more in the East of the globe (East and Far East). The different brands are already known in the US and Europe but not really in the East countries like; Turkey, Iran, China etc†¦ , only 1 or 2 brands (POLO, Ralph Lauren) are popular there, but what is with the other brands (chaps, purple label†¦ ) they are not really recogn ized and present in those countries.There is a powerful target market for the Ralph Lauren cooperation, with effective advertising strategies, the company can be successful in adding clients for their products, the result can be; more sales, profit, high turnover, customers, reputation and so on. My fourth proposal will be, the advice to work with other famous 9 persons together, it can be; popular designers, celebrities, politicians etc†¦ , the company can make features in the designs with those persons, it can be for example; Ralph Lauren winter collection designed by Marc Jacobs or Beam's graphic design on Lauren shirts†¦Those features can attract more customers to buy Ralph Lauren products and it will be a good social advertising for the organization. The last point of y recommendations will be that the company can produce their products ecological responsive. They can use for the manufacture of Ralph Lauren products environmental friendly materials; colors, fabrics / garments, recyclable goods etc. A big organization like R. Lauren can reduce the carbon emissions significantly and that would be a positive respond from the clients.

The Impact of Internet on Society

The internet was thought of back in the early 1960’s as a way for scientist to share there theories, for other computer scientists to share there knowledge of the this new thing they have created. What we call the Internet today hasn’t always been called the Internet was first thought up to be a giant network. Leonard Klienrock at MIT published the very first â€Å"packet switching theory† in July 1961. Two men named Thomas Merrill, and Lawrence G. Roberts connected TX-2 computer in Mass. to the Q-32 in California, with a low speed dial-up telephone connection, in other words created the first â€Å"wide- area network†. Internet Society) From that point on the Internet was born. People all over the world were trying to get their hands in this new accomplishment and try to clam some of it for themselves. As time goes passed things are add to this network such as scientific studies, research papers of all kinds, people started to write programs to put on her e and let people talk to each other. Companies started to advertise on the Internet by making pop up adds. Companies even started to do business on the Internet. To this day the Internet is still growing.People are using the Internet to make a living, to talk to distant relatives, or even friends talking to each other. People use the Internet by shopping online, or by even selling things online. You can even find help organizations online. Email today is pretty much the Untied States Postal Service; you don’t need to buy stamps to mail somebody a letter. You can even send someone pictures, and movies over the Internet. All you need is an email address to send anyone an email. That brings me to my first good a bad point, all you need is an email address to email anyone something.You receive almost anything in an email; from receive viruses, hate mail, junk mail, and spam. Another good impact that the Internet has made on society is online auctions. One of the most recognizable online e-trade sites is Ebay. Ebay originated in 1995. Now you can find anything from nuts and blots to a 1999, BMW 3-Series. Ebay also represents stores that include Wal-Mart, Kmart, private dealers, car dealerships, and a lot of other stores. The company in the second quarter set a new net record or brings in 110 million dollars.It was 102% over the same period last year. (USA Today) This could also be very bad to the companies that are not with Ebay that are trying to make a living off of the net. Most individual businesses don’t have the money to have Internet sites. So if there is another company that sells almost the same items and they have the money to own their own web site then that can really hurt the other companies. The Internet also helps out special organizations that want to be recognized for what they do. But for some none profit organization that is very hard.It does cost quite a bit to run and host your own web site. As Curt LaBond puts it â€Å"It canâ⠂¬â„¢t only help build a stronger society, it can atomize it. † But the Internet can also put out bad publicity for these individual organizations. (LaBond) From when the Internet was introduced there has been many good things come about. There are also bad things that came from the Internet. Many people take the Internet for granite and miss the whole meaning of the Internet. People try to harm the Internet by putting viruses out there that will shut some ones computer down.

Van Helsing and Dr Seward Essay Example

Van Helsing and Dr Seward Essay Example Van Helsing and Dr Seward Paper Van Helsing and Dr Seward Paper During the Victorian era the advancement of technology was immense. Van Helsing and Dr Seward are the two characters who do the most debating on science and scientific method. In chapter fourteen Dr Seward describes his predicament: I do not know what to think, and I have no data on which to found a conjecture. It is, therefore, quite clear that these two characters face difficulties, this is because, the supernatural events in Dracula conflict with their rational and religious beliefs. Significantly, Van Helsing asks Dr Seward To believe in things that you cannot, seemingly highlighting the apparent conflict between science and the supernatural. Stoker introduces the supernatural in chapter one, with the wolves, with white teeth and lolling red tongues that the coach driver presumably Dracula appears to control, as well as the blue flames. This early introduction of supernatural phenomena prepares the reader for the horrific and violent acts in the novel, whilst also, presenting a sense of uncertainty as there appears to be no explanation for these uncanny events. It could, therefore, be suggested that Stoker is setting up the idea that there is not always an answer to every question. Van Helsing acknowledges that there are some possible impossibilities, thus, it would seem that he is characterised by Stoker as pivotal within the novel, as more then just a man of science, but as a character who believes and is aware that there are some questions that do not have answers. Moreover, as a character, Van Helsing is extremely open-minded, he is critical of Dr Seward who lacks this, and is instead, seemingly, dismissive of phenomena which cannot be explained. This is highlighted in chapter 14 when Van Helsing realises that Lucy was a vampire, consequently telling Dr Seward that he is to prejudiced, and that it is the fault of science that it wants to explain all. It would therefore seem that Stoker does not have an answer for everything, this is perhaps epitomised by Reinfield who is characterised as a madman who clearly does not conform to normal human behaviour. The mystery of Reinfields madness consequently places the idea that Stoker cannot provide answers to every question at the forefront of the readers mind, this is because the character is presented as unlike the normal lunatic with no reason or explanation given within the novel regarding the reason of his mad and erratic ways.

The Pledge of Allegiance essays

The Pledge of Allegiance essays Recently there has been controversy over whether or not the Pledge of Allegiance should be recited in public schools. People may ask where this controversy originates. It comes from the fact that most school teachers are liberals and liberal views are generally very strong, sometimes almost arrogant. They want to change things to increase personal freedom and tolerance, and are willing to empower government until they reach their goals. Liberals want to help individuals take more control over their own lives and they are secure in their beliefs. If you stop and think about it, these views relate to the question in many ways. The boundary of personal freedom is crossed when you coerce someone to participate in an act such as this. In 1943 there was a court case, West Virginia State Board of Education vs. Barnette and after that case the Supreme Court now prohibits public schools from requiring students to pledge the flag. This case came about when Jehovahs Witnesses decided that their religion forbids them from saluting the flag and standing, in a way, still showed support. Once this was brought to court it was decided that the government may not require them to salute it or even stand for the salute if they didnt believe in it. Well, now that you hear one side of it, let me give you my views. I feel that with our country under attack people should be doing everything they can to show patriotism. A month after the attack, October 11, there was an idea that every school across the nation should salute the flag at 2 oclock, needless to say there were two school districts that prohibited their schools from participating due to students religious beliefs. What about that 90% of students whose religious beliefs are in God and in their country? Is it fair for them not to be able to participate? The whole controversy is over the addition of under God which was added ...

Analysis Of Learning Style And The Implications For Teaching Education Essay

Analysis Of Learning Style And The Implications For Teaching Education Essay This piece of writing is designed to explore how I learn as a student Radiographer and how this could potentially affect the way I teach future Radiographers upon graduation. This will allow me to understand, rethink and improve my methods of teaching that will benefit and not hinder learning of the students I would be teaching. Learning is all about new skills and new information, through purposeful change or through new experiences (Reece and Walker, 2003). Kolb’s experiential learning theory was designed in order to stage learning and understand how people perceived and processed new knowledge. Kolb created a learning cycle that consisted of concrete experience, reflective observation, abstract conceptualization and active experimentation which could be entered at any point in response to a learning activity depending on the individual preference (Kolb and Kolb, 2005). According to Honey and Mumford (1992) learners can be placed into four categories, Activist, Reflector, T heorist and Pragmatist. The usual outcome is that learners are a part of all four but dominate more in one. It is even possible to adapt to different learning styles to cope with different learning situations (Fatt, 2000). In order to discover how I perceive challenges, interact with them and respond to them it is important to outline what my learning style is as people can perceive learning experiences in many different ways. Having completed the structured approach to learning styles questionnaire, it shows that I dominate more in the reflective learning style and closely followed by theorist (see appendix 2). As a reflective learner I tend to reflect on my experiences and think hard before finishing any work. I consider any implications before the activity and like to listen to and observe other people before doing it myself (Honey and Mumford, 1992) and this is exactly how I learn in practice and everyday life. This is not the ideal type of learning in some situations especially in practice. As stated above reflectors learn better when they can be allowed to stand back and observe, allowed to think, prepare, then review what has happened afterwards. An example of when this can be detrimental to reflective learners is when radiographers have to modify their technique for plain film examinations. I cannot begin to modify a technique until I have seen it being performed; this is also true of learning how to use radiographic equipment which will be a disadvantage for when I qualify in the fact I would need to consider the technique for a while before doing it. In a busy department reflective learning cannot always happen, this type of learning takes time which is not always possible when there are time constraints and when staff are very busy. Another problem that could occur is that staff may think that the student does not want to participate or learn and that they are shying away but in reality the student wants to observe something before they participate which is not the fault of the student. In clinical practice this learning style can actually be a learning barrier to students and will take longer to learn new experiences. Although sometimes in a busy environment, just being able to observe from afar is sometimes more helpful to the reflective learner. Other barriers to learning for reflectors in practice is past negative experiences, lack of time within a busy environment, lack of support from the radiographers, lack of clear intent of what the learner is supposed to be doing, high expectations of knowledge and technique and being within a hostile environment (Downie and Basford, 2003). These barriers can prevent reflection so this learning activity will remain negatively in the reflective learners mind (Downie and Basford, 2003). But being in a clinical environment is still the best way to learn such a skill as radiography and this will still benefit reflective learners and indeed all learners despite the few barriers that exist (Gopee, 2008).

International trade and investment patterns Essay

International trade and investment patterns - Essay Example What is the significance of a single European Market for EU-based companies? What are international trade and investment theories involved in the economic integration of Europe? Given emerging economies like China and Russia, what is the significance of a single European Market for both the emerging economy and the EU-based companies? What strategies can EU companies adopt to benefit from the rise of the emerging economies? These are among the questions that will be addressed by this report. The primary objective for the report is to illustrate the importance of economic integration both for European business companies and the emerging economies. II. Main Purposes of the European Union and Forms of Economic Integration The official webpage of the European Union emphasised that one of the key goals of the European Union is to â€Å"foster economic cooperation† (Economic Union paragraph 20). However, â€Å"what began as a purely economic union also evolved into an organisation spanning all policy areas, from development aid to environment† and the name change from the European Economic Community (EEC) into the European Union or the EU in 1993 â€Å"reflected this change† (European Union paragraph 3). ... The forms of economic integration or regional integration are a regional trading arrangement, free trade area, a customs union, common market and the economic union (Carbaugh 271-273). A regional trade arrangement is an agreement whereby participating countries agree to reduce international trade tariffs among themselves (Carbaugh 271). In a free trade area, countries maintain lower tariff among them but maintain variable trade policies with other countries (Carbaugh 273). In a customs union, countries impose lower tariffs among member countries and harmonises a common trade policies with non-member countries (Carbaugh 273). A common market integrates the economies of member countries by calling for features similar to a customs union while allowing unhampered factor flows (labour and capital) at the same time (Carbaugh 273). In contrast, an economic union as represented by the European Union, has the features of a common market but, in addition, it calls for the fiscal and monetary integration (Carbaugh 273). Monetary integration in the EU shields Europe from the potentially harmful effects of a flexible exchange rate (Krugman & Obstfeld 617). Other than having a basis in trade theory, economic integration has a sound basis in investment theory. III. Investment Theory and the European Union Economic integration or economic unionism promotes a united Europe but what does it do for business and investments? At least two investment theories support the view that the economic integration of Europe is a step forward. One of the investment theories pertain to the theory of economy of scale (Denisia 57). Economic theory holds that scale influences returns from

Prepare a report for a small business whose owners are considring the Coursework

Prepare a report for a small business whose owners are considring the introduction of a computer network - Coursework Example However, it should be noted that using LAN might have some disadvantage. As the business grows, it will be observed that the range in which LAN is applicable might hinder its effectiveness. This is because LAN connections are only capable of operating in a local area, which in most cases is within a single building. Essentially, this form of connection will only apply to a handful of clients. In most cases, LAN has always been observed to be slow thus inappropriate for a situation where a person wants to use it to enhance faster sharing of information, data, applications, and equipment. Thus, the speed of this network connection is an outstanding challenge. There are a number of equipment’s that will be needed in order for John to set up the new network. He will need twisted wires fitted with RJ-45 plug at the end. A network switch will be important in transmission of data from one device to another in the office. They will also need Midspans and splitters, which will be important in enabling the network to support Power over Ethernet. Power over Ethernet enables a network to use the same cable used in data transfer in supplying power to devices. They will also need network adaptors for connecting devices to the network. Routers will be needed to enable connection to multiple devices. The one advantage that the business can get by using a wireless network is that it encourages high levels of mobility (Columbus 2001, P. 123). This will specifically be important when Edward, the accountant comes to review their accounts. The business office will have a neater environment because there is no need for the many cables that are required for wired cables. However, as Fitzgerald & Dennis (2009) argue, a wireless network might be a little bit more costly because it requires more equipment. It is believed to be a relatively cheap network connection that requires minimal hassle in the process of setting up. The infrastructure used for this

History (Fifteen Year War) Essay Example | Topics and Well Written Essays - 750 words

History (Fifteen Year War) - Essay Example In the context of the Sino-Japanese War and the Pacific World War, collectively known as the Fifteen Years War, the reasons for its successes in not spawning staunch resistance from East Asia proved to be the same reasons in the demise of the promise of liberation and ultimately, the Japanese occupation. The annexing of Korea and Manchuria provided momentum for Japan to strengthen its military and industrialize its economy. In the 1940s, Second World War in the Pacific broke out, initially won by the Japanese, and the commissioning of its message of liberation. The Greater East Asia Co-Prosperity Sphere (GEACPS) was proposed to consolidate the socio-economic interests of the Japanese empire and newly-conquered Asian states (including Australia Pacific islands) in order to achieve its promulgated objective of liberating Greater East Asia from Western imperialismii. The Japanese invasion was fast and deadly, taking only a few months from the Pearl Harbor incident. It would not be as rapid, however, if the Asian states have bitterly fought the Japanese. In 1937, Japanese forces were intercepted by Chinese forces on their way to Nanking. The delay angered the Japanese, so when they finally reached the Kuomintang capital, the Japanese mercilessly destroyed the city, killing, torturing and beheading some 30,000 citizensiii. Through the stories of the unharmed European and American nationals, the Rape of Nanking was known, reminding Asians of the severe consequences of mounting a resistance to Japanese occupation. Likewise, surrendering to the Japanese would propel the economic development of the region. Such was the case after the capture of Manchuria, despite the underhanded bombing of Mukdeniv, incited by the Japanese themselves. Over a short span of time, the utilization of Chinese resources for Japanese superior knowledge and technical ability, transformed Manchuria to become an urbanized industrial complex. Such

Nashville urban plan Essay Example | Topics and Well Written Essays - 1500 words

Nashville urban plan - Essay Example For this to happen, Nashville must be planned in a manner that ensures that there are enough infrastructural facilities such as roads, enough housing, electricity, stadium, water and sewerage facilities. In addition, there must be enough social facilities in the city such as hospitals, schools, and religious places, as well as recreational facilities. It is only in so doing that Nashville will be able to restore its former glory and be competitive with the rest of the cities in the world. After having conducted a feasibility study in Nashville, it became apparent that Nashville lugs behind because of poor planning. For instance, Prestige Worldwide found out that the road network is a big problem in Nashville. This is because there are few roads that link the city to the rest of the country. This inconveniences communities as they take long on the roads as noted by Parfect, Power, and Ldr International (62). Furthermore, the few roads available are very narrow thereby causing traffic jams to build up very fast. As a result, people spent too long on roads either to or from Nashville. Therefore, as city planners, we have proposed the construction of bypasses to help ease congestions and reduce the traffic jams. At the same time, we have also come up with a strategy to expand the size of the roads leading into the city from its current single lane to eight dual carriages. At the same time, we shall ensure that all roundabouts causing a buildup of traffic jams to and from the city during rush hours are replaced with flyovers, which will see some cars pass from above. Certainly, this will help reduce the traffic menace currently being witnessed in Nashville. A feasibility study conducted by Prestige Worldwide also found out that public transport is a big problem in Nashville. This is because the city has a high number of people commuting from the city outskirts to the town center while there are few available means of public transport (Parfect, Power, and Ldr Interna tional 68). As a result, we intend to solve this problem by establishing both a subway and railway system. As such, we strongly believe that trains will help sort the problem of public transport in the city. The trains will be electric powered and will have a terminus at different locations where commuters will be picked at dropped. Smith and Zepp (16) reveal that Nashville is among the fastest growing cities in the U.S. with its population having doubled over the last century. In spite of the population growth, Nashville has not had enough housing structures to accommodate the growing population. This has resulted in the development of ghettos in the city. However, as the planners of the city, we have proposed the demolition of shanties build in the city, which will then be replaced with modern housing structures. We intend to oversee the construction of as many houses as possible so as to reduce the housing problem being experienced in Nashville. A feasibility study conducted with in the cities central business district also showed a lack of proper planning cause’s congestion in the city. This is because there is no pedestrian system connecting important destinations as noted by Faragher (13). As a result, we propose the construction of pedestrian lanes between houses within the central business

Business Communications Assignment Example | Topics and Well Written Essays - 750 words

Business Communications - Assignment Example Requirements include: Bachelors Degree in Accounting/Finance; Sound knowledge of accounting policies and procedures and of basic financial techniques for planning, forecasting, and related analyses; Strong analytical skills required; CPA a plus. To apply for this exciting position, please contact me at timothy.ponzio@parkerlynch.com Job Experience: 1-3 Years http://jobview.monster.com/Financial-Analyst-Team-Environment-Job-Parsippany-NJ-US-112781073.aspx The job is appealing because it is totally related to my interest. I want to build my career in the research. The job posting and the requirements are interesting and can help me build my career in the financial market. Additionally it is the job posting of Parker & Lynch, which is located in New Jersey. The NJ is considered as one of the most appealing place of the world to build career in finance. Moreover, Parker & Lynch is a firm totally focused in financial services. Therefore, it is more convincing and appealing to work with hi ghly professional financial analysts that can help me learn a lot regarding the Financial Market. Cover Letter: Dear Sir/Madam, I’m a candidate for Level-III June-13 Chartered Financial Analyst (CFA) program from CFA Institute, Virginia, USA. I've fairly detailed understanding of professional and ethical standards regarding investment management. I’ve done MBA (Finance) from highly recognized University. During my studies my core modules were Financial Statement Analysis, Corporate Finance, and Fixed Income, Portfolio Management, Quantitative Techniques, Equity, Money Market and Capital Market. I grasped a holistic view of the functions and practice of the financial planning. I have got deep attention to detail and that always helps me in all my analytical tasks. I am fully focused on my career. I am looking for a job that gives me a space to accomplish meaningful and worthy achievements for the company in such a way that I can also grow along with the organizational o utcomes. I have a crystal clear vision about my possible placement and that is achieving quick results individually and as a part of a team. I have got good ability to interpret situations and I am strongly focused on activities that generate value to the company and its customers. This is a brief overview of my studies, my professional experience & personality. I hope if given a chance, I will definitely be an asset for your Institution. Looking forward to hearing you soon. Kind Regards; XYZ. xyz@yahoo.com Curriculum Vitae ABC Address: Tel: Email: Objective education work experience Uiversity Projects other skills INTErests rEFERENCES To obtain a distinct position in the global financial industry where I can play my role in analysing financial instruments and get to the top while enhancing my analytical skills. CFA Level III Candidate MBA Finance MTO at an Investment Boutique Intern at Walls Fargo Work Cited "Financial Analyst/ Team Environment Jobs in Parsippany, New Jersey - Park er & Lynch

Reader, Role and Purpose Letters Portfolio Essay

Reader, Role and Purpose Letters Portfolio - Essay Example I was visiting McDonald’s and the guy, who was my cashier, suddenly asked me whether I was attending the local college. I answered that indeed I was going home after classes and he told me how envy he was because he regretted dropping college many years ago. He also said that he could have worked in a better place than some junk food restaurant. I felt sorry for that guy and suddenly remembered you and your life in the last three years. Though I don’t want to feel sorry for you, because I want you to be happy and successful; besides you still have time to fix your life and come back to college. The very first thing from my own experience I want to share with you is the knowledge that qualitative education is one of the most crucial things in modern society. First of all, higher education provides you with broad spectrum of career opportunities. I believe you have already realized the fact that you haven’t been able to get a good stable job for the last three years because of lack of a good education. Thus you should have understood by now that in order to become somebody significant in this life, you cannot skip educational step of your personal and professional development. Even though many people usually justify their lack of education by saying that many famous people were losers in high school or even never went to prestigious universities, still all of those excuses don’t explain the fact why only well-educated people get the best jobs and reach success nowadays. It is also a definite thing that none of good employers would ever consider an application a nd CV without the information of an applicant’s educational level. Career opportunities, that qualitative education would provide you with after you graduate, would not only let you choose what you want to do in this life, but also help you earn a lot of money. The thing is that the only way you can do what you like and simultaneously be

Business Communications Assignment Example | Topics and Well Written Essays - 750 words

Business Communications - Assignment Example Requirements include: Bachelors Degree in Accounting/Finance; Sound knowledge of accounting policies and procedures and of basic financial techniques for planning, forecasting, and related analyses; Strong analytical skills required; CPA a plus. To apply for this exciting position, please contact me at timothy.ponzio@parkerlynch.com Job Experience: 1-3 Years http://jobview.monster.com/Financial-Analyst-Team-Environment-Job-Parsippany-NJ-US-112781073.aspx The job is appealing because it is totally related to my interest. I want to build my career in the research. The job posting and the requirements are interesting and can help me build my career in the financial market. Additionally it is the job posting of Parker & Lynch, which is located in New Jersey. The NJ is considered as one of the most appealing place of the world to build career in finance. Moreover, Parker & Lynch is a firm totally focused in financial services. Therefore, it is more convincing and appealing to work with hi ghly professional financial analysts that can help me learn a lot regarding the Financial Market. Cover Letter: Dear Sir/Madam, I’m a candidate for Level-III June-13 Chartered Financial Analyst (CFA) program from CFA Institute, Virginia, USA. I've fairly detailed understanding of professional and ethical standards regarding investment management. I’ve done MBA (Finance) from highly recognized University. During my studies my core modules were Financial Statement Analysis, Corporate Finance, and Fixed Income, Portfolio Management, Quantitative Techniques, Equity, Money Market and Capital Market. I grasped a holistic view of the functions and practice of the financial planning. I have got deep attention to detail and that always helps me in all my analytical tasks. I am fully focused on my career. I am looking for a job that gives me a space to accomplish meaningful and worthy achievements for the company in such a way that I can also grow along with the organizational o utcomes. I have a crystal clear vision about my possible placement and that is achieving quick results individually and as a part of a team. I have got good ability to interpret situations and I am strongly focused on activities that generate value to the company and its customers. This is a brief overview of my studies, my professional experience & personality. I hope if given a chance, I will definitely be an asset for your Institution. Looking forward to hearing you soon. Kind Regards; XYZ. xyz@yahoo.com Curriculum Vitae ABC Address: Tel: Email: Objective education work experience Uiversity Projects other skills INTErests rEFERENCES To obtain a distinct position in the global financial industry where I can play my role in analysing financial instruments and get to the top while enhancing my analytical skills. CFA Level III Candidate MBA Finance MTO at an Investment Boutique Intern at Walls Fargo Work Cited "Financial Analyst/ Team Environment Jobs in Parsippany, New Jersey - Park er & Lynch

Instructor Baby Massage Lesson Essay Example for Free

Instructor Baby Massage Lesson Essay Welcome to your first baby massage session, my name is ., and I will be with you during the next five weeks teaching you this amazing technique which help both of you, baby and mum or dad to improve in the ways that I will to explain to you in a few minutes. But first of all I would like to tell you that don’t worry if the baby cries, don’t feel uncomfortable, get up if you need, hug and cuddle her, feel free to be dedicated to the baby as if you were in your home. For all of us today and the next few weeks that we will share time together, the most important will be the baby and her comfort. Now it is your turn and I would like you introduce yourself and your babies please. Thank you so much†¦.. Benefits of baby massage: Interaction: bonding and secure attachment, demonstrating love†¦ Stimulation: the internal circulatory, digestive, hormonal, immune, lymphatic, nervous, respiratory and vestibular systems are both stimulated and aided. Relief: Gas and colic, constipation and elimination, gastrointestinal cramps, growing pains, muscular tension, Teething discomfort, Excess mucus and nasal congestion, sensitivity to touch, Physical and psychological tension. Relaxation: Improve sleep patterns, Regulation of behavioural states, being calm, Reduce stress, Increased levels of relaxing, less hypersensitivity, Less hyperactivity. But we as parents will also get benefits such as improving our ability to read our baby’s cues, bonding, confidence and on the physical side it helps to reduce blood pressure, stress, improves overall health†¦. The ideal place it is a warm room 24 is the ideal temperature, in a dim light or if we have natural light it would be perfect. You can use non-scented oils such as mineral oils or vegetables oils, but if your baby has sensitive skin then it is better to use Vegetable oils that usually contain high proportions of oleic acid such as the olive oil or the high oleic sunflower seed oil. And always Mineral oils may have a use-by date, whereas vegetable oils may have a best-before date. So please check this. The best time is the quiet alert state and we can identify it in Newborns when they make small, infrequent movements, if any at all. The eyes remain open wide in watchful awareness. Quiet alert babies are relaxed, calm, and happy. Babies in this state are ready to learn and socialize with everyone around them. Stare contently at your face, follow your voice, and work hard to interact and play with you. Infant cues: So that the baby recognise that it is time for massage we should begin all our massage sessions with a visual cues: Add a bit of oil massage in our hands and rub them in front of her eyes and if the baby’s response is positive then we will undress the baby and begin if he is not happy with being naked he can be massaged partially or fully clothed. Positioning of the baby. Tips for parents: * Use a comfortable surface, towel and massage oil. * Remove any rings or bracelets you wear * Ensure that nails are sooth and hands clean * Tie your long hair * Be careful with very loose clothes you wear * Relax before starting with some breathings * Respect the V zone. Don’t massage this area * Interact with your baby while the massage ALWAYS START AND FINISH YOUR MASSAGE SESSION WITH THE COVER OF LOVE. Stroke from the top of the head down baby’s sides to the feet. Today’s session is about Face and Head, the massage in this part of the body stimulates and can help cold symptoms and it is very relaxing. But this section usually likes least to babies and please here we will use minimal oil as the face is quite oily already. Strokes names: 1. Hilltop Thumb at the top of the nose and stroke upwards and out to the sides in an arch, start tracing the eyebrow line and go higher the other two strokes. Repeat 3 times 2. Sleep sweep place your forefinger in the centre of the forehead at the hairline and gently sweep over the forehead to the end of the nose. Repeat 3 times. 3. Say cheese Place pads of your thumbs just above the top lip in the centre, sweep our thumbs outward and upwards in the shape of a smile, repeat this just under the mouth. Repeat 3 times. Rhyme: Smiling is infectious/ you can catch it like the flu/ when someone smiled at me today/ I started smiling too. 4. Cheek Sweep: Place the thumb pads together at the top of the nose in between the eyebrows. Sweep thumbs down the sides of the nose and out over the cheeks to the ears following the line of cheekbones. Repeat 3 times. 5. Love Heart: Place your pads of your fingers at the front of the ear, in one sweep stroke both hands over and behind ears then down the jaw to meet at the chin, creating the shape of a heart. Repeat 3 times. Rhyme: Oh my darling, oh my darling/ oh my darling valentine/ you are perfect and I love you/ and I ‘m glad that you are mine. 6. Spider Slider: Place hands cupping baby’s shoulders, walk fingers up shoulders towards the head and continue underneath up to the top of the back of the neck. Stroke both hands down from behind neck to shoulders in one fluid motion. Repeat the stroke in the opposite direction sweeping from shoulders to behind neck and finish walking fingers from underneath neck down towards shoulders.

A Minimum Of Two A Short Story

A Minimum Of Two A Short Story Minimum of two is a collection of short stories written by Australian writer Tim Winton. He writes his stories in different views such as first and third person, mainly for the reader to feel the story more in depth. The book features 14 short stories which are; Forest Winter, No Memory Comes, Gravity, The Water was Dark and it went forever down, Nislams Friend, Minimum of two, Distant Lands, Laps, Bay of Angels, The strong one. Holding, More, Death belongs to the dead his father told him and sadness to the sad and finally Blood and water. Throughout all of these stories there is relevant trauma for past events, coming to an outcome of growth in either a positive or negative way. The short story that in my opinion is the most powerful in regards to trauma and growth is the story Minimum of two. Its written in first person view of the husband (Neil). This is a deep story about a married woman called Greta getting raped by a senior in her department by the name of Fred Blakey. He is taken to court by Greta and Neil and is sentenced to 5 years imprisonment but for Neil this is not enough because he went through ample suffering through the recovery of Greta in the way that she did not want to be intimate with him because she was sensitive as expected after being raped. With this issue, Neil decides to take matters in his own hands and contemplates killing Blakey when he gets released, he tells his friend Tony Mitchell that he will be doing this. Mitchell doesnt agree with what Neil wants to do, but Neil doesnt listen to him and ends up killing Blakey when he got out. His conscience then catches up with him and he then feels like the most horrible person, saying that he feels that he was a dead man. The main trauma in this story is the rape of Greta by Fred Blakey, this is mainly trauma from Greta as she becomes sensitive and doesnt get intimate with Neil, this is also a traumatic for him, and this is shown in the way he writes about his feelings. It seems like her intimacy with him is a great thing for him making this story traumatic for both Neil and Greta. In the ending Neil kills Blakey and comes to a negative growth of feeling sorry for himself, as well as losing his best friend Tony Mitchell. The next story that showed trauma and growth is the story called Distant Lands. Its written in the third person view. This short story is about an overweight woman working at her fathers newsagency. This woman is called Fat Maz she was teased and tormented through high school and also was not supported very well by her parents, they also treated her as if they didnt know her or that she wasnt their daughter. There was a day though that changed her life, a stranger Pakistani man comes into the newsagency, and opens the book Distant Lands has a glance and leaves. As she goes to inspect the book she realises the blurb saying You will want this book never to finishafter she reads the blurb she is interested in reading the book, as she is reading it the Pakistani man comes into the newsagency once again and this time re-opening Distant Lands and smiling at Fat Maz, he gives her money and some confidence to leave her garbage job helping at her fathers newsagency The trauma in this story is mainly from Fat Mazs life, how she had been teased all in high school and even at home with her parents she wasnt treated nicely. The growth coming from this is positive when a mysterious Pakistani man comes in and gives her money and confidence to leave her job at the newsagency. Another story that had trauma with growth coming as an outcome is the story Laps. This story written in the third person view is about a young woman by the name of Queenie that has flashbacks of her childhood, and her grandfather when he was alive as she swims laps through a pool. She is new to Perth, and she is somehow reminded of her grandfather and the whaling projects from her childhood and she is haunted by these thoughts. She then gathers enough courage to go back to her home town to tackle her past, and then be able to move on with her life. The trauma from this story is the flashbacks that Queenie get from her troubled childhood; she sees these horrible flashbacks when swimming as swimming reminded her of an earlier time of her life. The growth gathered from this story is that Queenie had the courage to go back to her home town and sort out her problems so that she is now able to live a new life in Perth with no haunting flashbacks. Tim Winton is a talented writer with allot of creativity shown in this collection of Minimum of two. He has the ability to write about hard trauma, but also an outcome of growth. The three stories chosen for this essay (Minimum of two, Distant Lands and Laps) are all examples of how he can bring growth out of trauma. In conclusion this collection of short stories by Tim Winton is really moving to the reader, as he brings not only trauma but growth out of each story.

An American Myth Exploded in Arthur Miller’s Death of a Salesman Essay

An American Myth Exploded in Arthur Miller’s Death of a Salesman Arthur Miller’s Death of a Salesman is a demonstration of the affliction with which America has been stricken. It is an affliction of false idealism, but also a birthing of the consumer. It is this consumer society which is the affliction, and the characters of this drama are unable to cure themselves of it. Willy Loman is the manifestation of the consumerism which is destroying society. He is the corporeal manifestation of this myth, and the American dream is the myth itself. This myth can be broken down into several parts itself. First is the belief that situations, commodities, etc. improve with time, which is a technological misconception. Second is the understanding that hard work is necessary to bring about this sort of improvement. And third, the coming together of these amounts to the belief that commodities brought about by hard work will help in the betterment of our lives, and that this never ending accumulation of wealth will generate a truly happy life. From the beginning it is made clear that Willy lives in anything but the present. He is either flashing back to the past and how good things once were, or he is looking towards the future and deluding himself in how good things will someday be. This is an example of how Willy embodies the first part of the American myth, being the belief that things will always continue to get better. Linda says repeatedly of Willy â€Å"how sweet he was as soon as you talked hopefully,† to Biff (48). Her noticing of how hope is a recurring theme, like a narcotic for Willy, which always raises his spirits, is demonstrative of how Willy fits into the American myth. When Biff and Happy proclaim that they wil... ...the increasing improvement of technologies and our continuing efforts to work towards accumulating those commodities will be rewarded in a completely affluent, and therefore happy, state of being. The misunderstanding of our situation as being always increasingly good on account of making our material lives bigger, better, and in greater availability is the very undoing of the fabric of our lives. Arthur Miller is effectively able to illustrate how this American myth is a depraving force in the lives of Americans in his drama Death of a Salesman. His illustration of these destructive beliefs is made real in the actions and thoughts of Willy Loman and his family, and it is a message which should make us question our own existence in that it is not so far removed from this portrayal. Works Cited Miller, Arthur. Death of a Salesman. New York: Penguin, 1998.

real job :: essays research papers

Let’s talk about the importance of having a â€Å"real job.† I have spent a huge portion of my life working for someone else. I consider myself to have three full time jobs. All of my jobs are equally important to me. Yes I lead a normal life, but it is a very hectic one. I have a full-time job, attend school full-time, and I am a full-time parent to four kids. My day starts when I hear the alarm blaring at 6 a.m. and I smell the fresh brewed coffee that I set up the night before. I get out of bed where I have been nestled into my warm flannel sheets, and begin to wake up my children so they can get ready for school. As we all know breakfast is the most important meal of the day, so I start the pancakes, eggs, or waffles like I do every morning. After breakfast we all take our turns in the bathroom getting ready for the busy day ahead of us. My daughter of course is the â€Å"queen of primping.† She always takes the longest. I get the kids all bundled up with backpacks and lunches, onto the bus they go. â€Å"Whew† I have a brief minute to breathe. Now I am off to what I consider my second job, which is going to Washtenaw Community College. I am attending school to get my Associates in Applied Science Degree for Nursing. This semester I have fourteen credit hours. I attend school Monday- Thursday from 9 a.m.- 11 a.m. I find school to be very demanding on me because I am coming back after fourteen years of taking a break. I know it will be well worth it in the long run. I also believe that I am setting an example for my children. When I leave school I start my third job. This is the one that â€Å"brings home the bacon.† I work as a server at Applebee’s restaurant. I also take on the role as Assistant Manager twice a week. My primary role is to make sure that every guest that walks into the restaurant is taken care of. This job is like my second family. Recently I found out that a co-worker has a life threatening disease called Multiple Sclerosis. Just so happens, she is my best friend. The joy of working for big corporation is that they will do anything to help others.

The Feasibility of Different Techniques for Providing Fresh Water to Arid Regions in the World

The feasibility of different techniques for providing fresh water to arid regions in the world 1. 0 Introduction Water is the most valuable and indispensable resource for all forms of life. People need it for every activity: domestic use, agriculture and industry. Access to fresh water is regarded as a universal human right (United Nations Committee in Economics, Social and Cultural Rights, 2003). Drought has become an increasingly important problem in many parts of the world. Water scarcity is most common in arid and semiarid regions of the world, which cover one third of the Earth’s land surface (Smallwood, 2011).UNESCO and the Italian Ministry for the Environment and Territory (IMET) have launched â€Å"The Water Programme for Africa, Arid and Water Scarce Zones†, which seeks to develop the potential management of water resources to protect the fragile environment of water scarce regions. Additionally, limited fresh water resources available in these regions are also threatened with deterioration in quality due to hydrological changes. The accessible water in arid regions are often restricted to groundwater. Surface flows are usually limited to flash floods due to short duration and high intensity rainfall events.The purpose of this report to describe the feasibility of different techniques for providing fresh water to arid region, like Africa. Firstly, this report will consider the background to this problem and then it will compare and analyze two water provision methods in Africa, desalination and dams. Finally, this report will offer some recommendations. 2. 0 Background Water is not only a physical resource: in every culture it is spread among social, spiritual, political and environmental meanings. So, solving the water problem means progress across all of these developments.This is mostly relevant in countries with no perennial rivers, streams, or permanent surface fresh water. Also, people in arid regions are uniquely vulnerable to econ omic and social changes. Achieving sustainable development has dramatic implications for reducing poverty and hunger. Today, millions of people still lack access to basic sanitation and every year many of them die from diseases related with inadequate water supply, sanitation and hygiene. According to The Water Project statistic’s, nearly 1 out of every 5 deaths under the age of 5 is due to water-related disease, such as cholera, diarrhoea and malari.Current predictions (UNWWAP, 2003) show that more than 20 developing countries will experience water shortage by 2025. Most of this countries are found in Africa and the Middle East. 2. 1 Water problems in Africa Water problems mostly take place in Africa, where it is predicted that 300 million people are affected by water shortages. (UNWWAP, UNESCO 2003) The University of Cape Town studied that climate change have a huge impact on Africa. For example, rain shortages have already caused many problems there.In East Africa more tha n 3 million people face hunger this year, because there hasn’t been any rain for three month. (BBC, 2011) Most people in Africa live in rural areas and they are still dependent on agriculture for their livelihoods. Internal renewable freshwater resources average about 3 950 km3 per year. This amounts to about 10 per cent of the freshwater resources available globally and closely resembles Africa’s share of the world population at 12 per cent (Donkor, 2003). Three of four Africans use the ground water as their main water supply.The ground water is not always available, it accounts for only 15% of the continent’s water. Perhaps the greatest cause of Africa’s problem of a lack water is that they can’t effectively utilize its resources. Approximately 4 trillion cubic meters of water is available every year, and only 4% of that is used. The continent and people lack the technical knowledge and financial resources. In Africa is the greatest percentage of people lacking access to safe drinking water, there are 25 nations in the world and 19 are in Africa. The global challenge, 2011) So adequate management of its water resources is crucial for the future of the African continent. 3. 0 Comparison of Options 3. 1 Dams In meeting critical water needs, there is some alternative technologies, such as dams and desalination. According to ICOLD (International Commission on Large Dams), a large dam is dam with the height of 15 m or more. Regional inventories include nearly 1300 large and medium-size dams in Africa, 40 % of them are located in South Africa. Most of these were constructed in past 30 years, the reason is rising demand for water from growing population.The majority of dams in Africa have been constructed to facilitate irrigation (52%) and to supply water to municipalities (20%). Although only 6% of dams were built primarily for electricity generation, hydroelectric power accounts for more than 80% of total power generation in 18 African countries. Only 1% of African dams have been constructed to provide flooding control, according to the World Commission on Dams. Sudan’s president, Omar al-Bashir, is so proud of the new Merowe dam in the north of his country. Costing $1. billion, it will produce 1,250 megawatts and create a lake 108 miles long, above the Nile’s fourth cataract. (The Economist, 2010) However, if dam construction is predicted, then not only technically feasible options should be considered, but also economical viability, social acceptance and environment stability. 3. 2 Desalination In Africa, where water shortages are particularly severe, desalination technology has been developed to a point where it can serve as a reliable water source at a price almost comparable to that of the conventional sources.Desalination techniques are one of the available tools to avoid stressing freshwater resources. Nevertheless, they should always be considered as just one of the components of an i ntegrated water resources management process developed in conjunction with water conservation strategies (UNESCWA). South Africa is considering a major desalination programme for its coastal cities. Cornelius Ruiters, deputy directorgeneral of national water resources and infrastructure, told GWI that â€Å"At the moment, less than 1% of our water comes from desalination. We need to increase that by 7% and 10% by 2030.We are mostly dependent on surface water, and there is obviously a limit to that – we need to diversify our mix. † The cities of Cape Town and Ethekwini (Durban) are at the beginning of investigating desalination, but not decision have yet been taken on what technology would be used. Ruiters told â€Å" We have to examine all the options, both financial and technological, and look what are they doing in the Middle East, Singapore and China. Public – private partnerships are a possibility. † (Global Water intelligence, 2009) 4. 0 Conclusion a nd RecommendationDeveloping suitable policy and management system is essential to improve the value obtained from fresh water resources. This includes interventions to strengthen governance, improve knowledge and information systems including data collection and monitoring and evaluation, enhance human and institutional capacity, develop IWRM systems which focus on catchment and basins as the management unit, and mainstream gender. Cooperation and partnership, between multiple stakeholders and at multiple levels, from the local to the sub-regional to the regional, are at the core of successful interventions.These responses should improve the opportunities to meet urgent needs for potable water, sanitation, irrigation and hydropower, among others. A critical issue that will need to be addressed systematically in Africa is financing. Reference list UNESCO. (2004-2006). Water Program. Available: http://unesdoc. unesco. org. Last accessed [29. 11. 11] Arizona. (undated). Global Water Sh ortage Looms In New Century. http://ag. arizona. edu/AZWATER/awr/dec99/Feature2. htm. Last accessed [29. 11. 11] Iahs. (1995) Isotope techniques for water resources in arid and semiarid region. ttp://iahs. info/redbooks/a232/iahs_232_0003. pdf. Last accessed [29. 11. 11] Abufayed, A. A. ( 2003) Desalination: supplemental source of water for the arid states of North Africa. http://www. ipcc. ch/pdf/assessment-report/ar4/wg2/ar4-wg2-chapter3. pdf. Last accessed [29. 11. 11. ] Fao. (2007) Dams and Agriculture in Africa. http://www. fao. org/nr/water/aquastat/damsafrica/Aquastat_Dams_Africa_070524. pdf. Last accessed [29. 11. 11. ] The Economist. (2010) Dams in Africa. http://www. economist. com/node/16068950. Last accessed [29. 11. 11. ]